407 ETR partners with Humber River Hospital to celebrate new moms this Mother's Day weekend
Thursday, May 6, 2021 at 1pm Eastern Time
407 ETR and Humber River Hospital are teaming up to send special Mother's Day cards to all new moms who deliver at the hospital over the weekend.
The greeting cards include heartfelt messages personally written by 407 ETR staff and are being distributed by the hospital in each new family's take-home package. A $50 gift card for travel on Highway 407 ETR is also being included to help the families get home and begin their new adventure as quickly and safely as possible.
"There aren't many things in life more important than family and good health," said 407 ETR President and CEO, Javier Tamargo. "We're delighted to partner with Humber River Hospital Foundation to help celebrate such a special family event."
"407 ETR's support of Humber River Hospital's Neonatal Intensive Care Unit (NICU) plays an integral role in the care we provide to some of our tiniest patients," states Sandra Sualim, President & CEO at Humber River Hospital Foundation. "We are so grateful to be able to work with 407 ETR on such a meaningful initiative honouring new moms on Mother's Day in this way."
Humber River Hospital delivers more than 3,500 newborns per year, about 10 every day, in their Maternal and Child Services Unit. 407 ETR is supporting the expansion of the highly specialized NICU at the hospital.
"As nurses in Humber River Hospital's NICU, we see first-hand the impact donors have on babies' first few days of life. It is often overwhelming and scary for new parents to have a baby that needs to stay in our NICU," states Janet Alley and Zenaida Chinea-Campbell, Registered Nurses and Team Leads at Humber River Hospital's NICU. "Then you layer all of the complexities of COVID-19 on top of that and it just adds to the stress of it all. Being able to share the kind messages and gift cards from the staff at 407 ETR with new moms in our NICU and the entire Birthing Unit on such a special weekend will really brighten their spirits. We are so grateful to everyone at 407 ETR for making their Mother's Day extra special."
407 ETR supports 19 hospitals across the GTA each year and as part of the company's Road to Recovery Program, it made an additional $1.2 million donation to GTA hospitals for PPE and equipment at the outset of the pandemic. The Road to Recovery initiative also included a $4 million commitment to United Way Agencies in Hamilton, Halton, Peel, York, Toronto and Durham that provided emergency support for the immediate COVID-19 response, and will help fund programs as the recovery takes place.
Visit www.407etr.com/community to learn more about 407 ETR's community investments.
Please see our YouTube video celebrating this special Mother's Day Partnership at: https://www.youtube.com/watch?v=qbNCRx7OvjM
For more information, contact
Vice President, Communications and Government Relations, Phone: 416-455-5262 email: firstname.lastname@example.org